We got our hands on the Apple TV, mid- box VOD, mid- game console

That's it ! Well almost.For nearly four years, analysts and technology specialists have announced that Apple will launch a product revolutionizing television.The CEO of the group, Tim Cook, finally announced, Wednesday evening, his desire to "change" the market of television.

While observers got carried away by a new subscription streaming service modeled on Netflix, Apple simply presented an update to its Apple TV box, but this new version is more interesting than it seems.

In 2007, the brand with the bitten apple launched Apple TV, a small box allowing access to VOD services (iTunes in the lead), subscription streaming (Netflix, Hulu, HBO ...), internet browsing ( YouTube…), and the content of his Mac, iPhone and iPad.The interest is not obvious for a Frenchman whose operator automatically provides all of these options with the internet box, but it is This is not the case for Americans who must necessarily acquire a third-party box to take advantage of streaming and VOD platforms.

However, the difference in equipment was not used to make the success of the Apple TV, which never really took off.According to a recent study by Forrester, only 6% of Americans own the apple box.Especially since Apple must now rely on competition from Google's Chromecast and Amazon's Fire TV, two products sold much cheaper than Apple TV.

Posted Date: 2020-11-26

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