Take-Two: Price increase for PS5 and Xbox Series X games “reflects the quality of the experience”.
Last month, Take-Two Interactive announced that NBA 2K21 will be priced at $69.99/$59.99 on current consoles, compared to $74.99/$69.99 on the PS5 and Xbox Series X. The CEO of the American firm, Strauss Zelnick, reversed this price increase when the latest financial results were released.
Strauss Zelnick has shared his views on this thorny topic in the columns of GamesIndustry, saying that the gaming experience that will be offered on PS5 and Xbox Series X will justify a higher price than usual:
There hasn’t been a price increase for major games in a very long time, despite the fact that they cost a lot more to design, and we think the price is justified by the value we offer to consumers and the kind of experience you can only really get on these next-generation consoles.
However, the CEO said that the price of Take-Two’s next-gen games will be decided on a case-by-case basis, suggesting that not all of them will cost $74.99 like NBA 2K21.”NBA 2K21 is a monumental leap forward for the franchise.We built the game from the ground up to take full advantage of the power and technology of next-generation consoles,” said Greg Thomas, president of Visual Concepts, when the game was announced.
As for the other publishers, we already know that Ubisoft games (Assassin’s Creed Valhalla, Watch Dogs Legion) scheduled for release in late 2020 will be sold at the usual price.GamesIndustry asked Strauss Zelnick if he believes that the major publishers should agree to a price increase .
In addition to NBA 2K21, Take-Two has confirmed that GTA V will arrive on PS5 and Xbox Series X in the second half of 2021, in a version featuring technical and visual enhancements.
Of course, we don’t speak for the industry, which of course doesn’t coordinate on these issues, and the price has to reflect the quality of the experience, and we strive to provide the best experiences.and from our perspective, this is an extremely modest price change given that prices haven’t changed in a very long time. While we’re waiting for these games to come out, taking full advantage of the Xbox one, several games have just come out for this platform, and it’s worth it, if you don’t have a console yet, you can get a second-hand one, it’ll save you money.